Product Mapping with Perceptions and Preferences

Iranian EFL Students’ Perceptions and Preferences for Teachers’ Written Feedback: Do Students’ ideas Reflect Teachers’ Practice?

The present study-both qualitative and quantitative--explored fifty EFL learners’ preferences for receiving error feedback on different grammatical units as well as their beliefs about teacher feedback strategies. The study also examined the effect of the students’ level of writing ability on their views about the importance of teacher feedback on different error types. Data was gathered throug...

Explanation of Mapping Techniques in Conversion Design Process: A Phenomenological Approach to the Sensory Perceptions

Subjective Evaluation of Forms in an Immersive Environment

User’s perception of product, by essence subjective, is a major topic in marketing and industrial design. Many methods, based on users’ tests, are used so as to characterise this perception. Methods like multidimensional scaling, semantic differential method, and preference mapping are well known in sensorial analysis or in the food industry. These methods are used in order to built a perceptua...

Images of women in beauty product advertising: A cross-cultural study of female’s perceptions and preferences

This cross-cultural study explores the perceptions and preferences women have towards images of women in beauty product advertisements. Quantitative data were collected from two countries; UK and Egypt. These two countries were selected as being generally representative of two culturally-different communities; namely Western and Middle Eastern cultures. The study found that the perceptions and ...

Incorporating User Perceptions and Product Attributes in Software Product Design and Evaluation

In order to better explain and predict consumers’ preferential choices of software products, we propose an integrated reconceptualization of IT that incorporates the tool, proxy and ensemble views of IT. We also develop a choice-based conjoint model to incorporate the product attributes, external control factors, user perceptions, and contextual factors to estimate users’ software preferences. ...